The Use of Advertising for Conflict Resolution Messaging in Potiskum LGA, Yobe State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Advertising has long been recognized as a powerful tool for shaping public opinion and influencing social behaviors. In regions affected by conflict, advertising can serve as a means of promoting peace, reconciliation, and conflict resolution. Potiskum Local Government Area, Yobe State, has experienced social and political challenges, and advertising has been used to foster dialogue and promote peaceful coexistence. Conflict resolution messaging through advertising can help to change negative perceptions, encourage unity, and provide solutions to disputes. According to Umar and Bello (2023), effective conflict resolution advertising can mitigate tensions by promoting understanding, tolerance, and cooperation among conflicting parties. This study explores the use of advertising for conflict resolution messaging in Potiskum, focusing on its strategies, effectiveness, and impact on community peace.
1.2 Statement of the Problem
While advertising is widely used for marketing purposes, its role in conflict resolution in Potiskum remains under-explored. The potential of advertising to influence attitudes and behaviors in conflict-prone areas is significant, yet its effectiveness in fostering peace and resolving disputes has not been adequately studied. This study seeks to fill this gap by investigating the use of advertising for conflict resolution in Potiskum LGA.
1.3 Objectives of the Study
1. To assess the effectiveness of advertising in promoting conflict resolution in Potiskum.
2. To identify the strategies used in conflict resolution advertising.
3. To evaluate the impact of conflict resolution advertising on community attitudes toward peace and unity.
1.4 Research Questions
1. How effective is advertising in promoting conflict resolution in Potiskum?
2. What strategies are used in advertising to promote conflict resolution in Potiskum?
3. What is the impact of conflict resolution advertising on community attitudes toward peace?
1.5 Research Hypothesis
1. Advertising significantly contributes to conflict resolution in Potiskum.
2. Strategies such as message framing and community involvement enhance the effectiveness of conflict resolution advertising.
3. Conflict resolution advertising positively influences community attitudes toward peace and unity.
1.6 Significance of the Study
This study is significant as it provides insights into the role of advertising in conflict resolution in Potiskum. The findings will benefit policymakers, community leaders, and advertisers by highlighting effective strategies for promoting peace through advertising. Additionally, the study contributes to the literature on peace communication and conflict management.
1.7 Scope and Limitations of the Study
The study focuses on the use of advertising for conflict resolution messaging in Potiskum Local Government Area, Yobe State. It does not extend to other conflict-prone regions or advertising strategies beyond conflict resolution.
1.8 Operational Definition of Terms
1. Conflict Resolution Advertising: Advertising designed to address and resolve conflicts, promote peace, and foster unity.
2. Community Attitudes: The collective perceptions and opinions of a community toward conflict resolution and peace-building efforts.
3. Message Framing: The way in which conflict resolution messages are structured and presented to the audience.
Related Project Materials
AN EXAMINATION OF THE LEGAL IMPLICATIONS OF MORTGAGES AS COLLATERAL IN NIGERIA
ABSTRACT
The challenge identified by this research was the manner of collaterisation of credits by financial institutions. It was discove...
INFLUENCE OF ADVERTISEMENT ON STUDENTS’ PATRONAGE OF GOODMORNING CORNFLAKES
Abstract
Advertisement remains a special tool in the hand of manufacturers to make it products acceptable, adopted and y...
An investigation of indigenous language use in political campaigns in Oron Local Government Area, Akwa Ibom State.
Background of the Study:
Political campaigns are arenas for public persuasion, where language plays a stra...
Adoption of Accounting Information System in Local Government Payroll Management in Mubi North Local Government Area
Background of the Study
Effective payroll management is crucial for the proper functioning of any local...
AN ASSESSMENT OF STANDARD COSTING VERSUS ACTUAL COSTING METHODS IN BUILDING MATERIAL PURCHASE
Abstract: AN ASSESSMENT OF STANDARD COSTING VERSUS ACTUAL COSTING METHODS IN BUILDING MATERIAL PURCHASE
This study assesses the effective...
THE IMPACT OF AIR QUALITY MONITORING WITH ARTIFICIAL INTELLIGENCE TOOLS: A CASE STUDY OF INDUSTRIAL ZONES IN KANO STATE
Background of the Study
Air quality has become a growing concern in industrial areas worldwide, particularly in developi...
An Investigation of Integrated Risk Management Practices on Reducing Non-Performing Loans in Banking: A Case Study of First City Monument Bank
Background of the Study
Non-performing loans (NPLs) significantly affect the financial stability and profitability of banks...
THE IMPACT OF PRODUCTION PLANNING AND CONTROL ON A MANUFACTURING PROCESS
ABSTRACT
The research work is to determine the impact of production planning and control in a m...
Exploring the Use of Cloud Computing in Campus Networks: A Case Study of Federal University, Gusau, Zamfara State
Background of the Study
Cloud computing has revolutionized how organizations, including universities, manage and store thei...
RELATIVE EFFECTIVENESS OF DEMONSTRATION AND PROJECT-BASED TEACHING METHODS IN DEVELOPING STUDENTS’ PSYCHOMOTOR SKILL AND INTEREST IN ELECTRICAL INSTALLATION AND MAINTENANCE WORK
1 Background to the Study
The major purpose of education is to equip recipients with knowledge and skills needed to function effectively...
